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As you would expect, PAW Blackmores philosophy and values for animal health and the Pure Animal Wellbeing range reflects Blackmores continued commitment to leading natural healthcare and encouraging proactivity for long term wellbeing, with values being:


Caring- Blackmores care about animals and their wellbeing.
Innovative- They pride themselves on developing products that include the latest technologies and ingredients to maximise the health and wellbeing of your pet.
Scientific- All products are researched, clinically tested by vet specialists and endorsed by vets.
Quality- Blackmores are committed to using premium quality ingredients that are clinically proven to enhance the health and wellbeing of your pet.

The Pure Animal Wellbeing range will continue to focus on the following natural pet healthcare categories:
Nutraceutical supplements to maintain and enhance pet wellbeing.
Pet dermatological products to maintain, care for or provide relief of skin conditions in pets.
Finding solutions or treatments to specific conditions caused by modern lifestyle or suffering the side effects of medical treatment of pets.
Preventative health care solutions to encourage a natural proactive approach to pet healthcare.
As the provision and protection of long term pet health is the primary focus, Pure Animal Wellbeing will continue to formulate products that:

Help treat and manage specific health conditions.
Maintain pet wellbeing
Improving the longevity and quality of life for pets in Australia and internationally.