Innotek Australia was established in 1995 as a distributor of In-Ground Fence systems and other products focused on protecting dogs and improving the relationship between dogs and their owners. Over the years, Innotek became the regional distributor for the PetSafe®, Staywell®, SportDOG™ and Premier® brands of pet products, supplying dog owners throughout Australia and New Zealand. In February 2011, the company was acquired by Radio Systems Corporation of Knoxville, Tn, USA and is now the regional office covering Australia, New Zealand, SE Asia and the Pacific.

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Petsafe's parent company, Radio Systems owns many of the most recognisable pet brands in the world. This includes PetSafe® products.

PetSafe® strive to live up to their values everyday. It's almost impossible to spend a day at PetSafe® and not witness their values in action.