For over eleven decades of ornamental fish-breeding experience to bring you the finest premium aquatic diets available today. Hikari is by far the most popular brand in Japan, a nation known for it's fine ornamental fish. Today throughout the world, hobbyists with the health of their pet their first priority, feed them Hikari.

Hikari's quality is a direct result of the many activities undertaken to understand fish, their eating habits and their dietary requirements. It all starts with exploration to study the actual habitats of tropical fish. This invaluable experience compliments intensive research by the Hikari Aquatic laboratory staff. Additionally, the world renowned Yamasaki Koi Farm allows them to use thier diets first hand, ever noting the growth and coloration characteristics each one offers. They are also the largest shipper of live tropical and marine fish in all of Japan. So, as you can see, they are not producing diets for the sake of selling merchandise, but rather target the health and longevity of the fish. Focusing on bringing about success to the hobbyist through exacting nutrition has allowed us to develop a brand name synonymous with superior quality!